When Tarari’s CEO was nominated for Ernst & Young’s Entrepreneur of the Year award, the VP of Marketing team chose venTAJA to draft the nomination entry. The resulting document followed the questionnaire closely and balanced its focus succinctly (1000 words) among the company’s history, technology, staff and involvement in the community. venTAJA also wrote Tarari’s entry for the Fast Company award.
With IBM, Tarari developed an appliance for its Encoder Accelerator card and IBM’s blade servers and workstations to perform high-speed XML security and deep packet inspection. Tarari then engaged venTAJA to synthesize multiple information sources into a technical overview of the offering, including problems solved, component descriptions and benefits to the user.
Tarari’s marketing team prided itself on rapidly delivering product information for use by account managers, journalists, Web marketing and analysts. The team relied on venTAJA’s ability to translate technical advantages into user benefits and entrusted venTAJA with writing the content for a series of product briefs and datasheets on several lines of acceleration products.
Like many technology companies, Tarari discovered early on that its most valuable content was inside the heads of its engineers and product managers. While these people rarely have time to stop and write a paper, they are constantly creating and delivering presentations. Tarari engaged venTAJA to record and convert presentations into white papers, getting rich technical content out of people’s heads and into print.
In its critical first two years, Tarari’s sales team faced the task of educating prospects on the benefits of accelerating high-performance computing applications. venTAJA wrote a series of “caselets” – brief, anonymous success stories describing real-world use cases of Tarari’s technology – including applications in life sciences and telecommunications.
Tarari applied its acceleration technology to security at the enterprise network gateway, where it could offload deep packet inspection of large files from the CPU to specialized hardware. Through partnerships with vendors of intrusion prevention, anti-spam and anti-virus products, Tarari marketed an accelerated unified threat management (UTM) platform, and engaged venTAJA for a business-benefit white paper on the product, as well as a technical benefits white paper on the use of XML in the intelligent network.
With IBM, Tarari developed an appliance featuring its Encoder Accelerator card and IBM’s blade servers and workstations to perform high-speed encoding of digital media files. Tarari then engaged venTAJA to synthesize multiple information sources into a technical overview of the offering, including problems solved, component descriptions and benefits to the user.
Tarari, a fabless semiconductor company, develops software, FPGAs and ASICs that accelerate compute-intensive processes such as XML parsing and digital media encoding. For critical design wins, its sales teams required persuasive, detailed descriptions of the acceleration technology and benefits, so Tarari engaged venTAJA to draw the information from the heads of engineers and product managers and create technology benefit white papers.