Tanner makes electronic design automation (EDA) software used to design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part of an ongoing marketing effort, Tanner hired venTAJA to interview customers and write case studies around successful implementations of its tools for use as Web content and in trade publications.
Tanner EDA wanted to describe the nature of parasitic effects in analog IC design and the company’s technical approach to dealing with them. They engaged venTAJA to interview engineers and write application notes around their parasitic extraction tools.
Tanner’s line of electronic design automation (EDA) products faces stiff competition from entrenched, high-end, high-priced tool sets. To help its growing user base continue to use its software while transparently taking advantage of industry-standard verification features in a competing product, Tanner developed a plug-in around the competing tool’s published interface. Tanner engaged venTAJA to write a technical article and email to announce the new product to its customers and the press.