The sales organization at Lionbridge’s Life Sciences business unit had created a proposal template (internal use only). As the company added more services, the unit constantly modified the template until it became too long. Lionbridge Life Sciences hired venTAJA to trim, edit and rewrite portions of the template so that the sales team could turn proposals around more quickly and prospects could navigate them more easily.
A senior vice president at Lionbridge created a series of presentations on trends in translation/localization and delivered them at several conferences and webinars. As a way of making this valuable content available through even more channels, the marketing team engaged venTAJA to convert the presentations and webinars into thought-leadership white papers for broader audiences in the industry.
Lionbridge has developed a following for its translation and localization services among finance, banking and insurance companies. To explain how they cater to these customers, they engaged venTAJA to write a business-benefit white paper that also detailed the company’s use of cloud computing and SaaS to follow the sun in the translation process.
Facing a spike in interest from manufacturing companies, Lionbridge engaged venTAJA to write a business-benefit white paper explaining how managers can fit the translation function into their already tight supply chains. The paper includes industry research, data and examples of how managers can use Lionbridge Web-based tools to mix manufacturing and translation successfully.
Lionbridge identified retailers as a target market for its translation and localization services. They engaged venTAJA to write a business-benefit white paper focused directly on the business problems that retail marketing managers face in delivering translated versions of products and promotional materials.
Language service provider Lionbridge teamed with LISA, the Localization Industry Standards Association, for a webinar on designing and localizing for the Chinese market. The presentation covered issues of business and infrastructure as well, so Lionbridge engaged venTAJA to capture the webinar as a pair of white papers.
As Lionbridge’s sales team identified several industries of strategic interest, it needed persuasive marketing pieces to demonstrate its expertise in localization in those vertical markets. The company’s marketing team drew on venTAJA’s long experience in managing localization projects to commission a series of business-benefit white papers around the Lionbridge translation solution.