Jones Lang LaSalle is a global financial and professional services firm specializing in real estate services and investment management. When a senior vice president in JLL’s consulting group launched a campaign around the notion of the “value manager,” she worked with venTAJA to articulate the concept in a thought-leadership paper published by Emerald Group. The resulting piece helped the company define the new role and explain how existing corporate real estate managers can become value managers.

Value Management: Raising Strategic Relevance of CRE