Intertek NSTL provides testing services to mobile application
developers. When it commercialized its own internal tool as appRELAY
Test Center,the company hired venTAJA to write a hybrid, business-
and technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and email marketing
content to roll out the service to new prospects and existing
customers. In the first month of syndication, over 2,000 visitors
downloaded the paper.