The Dell Software portfolio security products for Windows infrastructure. As part of its lead-generation effort, Dell Software engaged venTAJA to write white papers and blog posts on Shellshock, insider threats and other security topics.
Dell Software promotes all of its content marketing assets – webcasts, case studies, white papers, eBooks – through email messages linked to landing pages. The company engaged venTAJA to write email and landing pages for several of its enterprise software products.
Upon acquiring the predictive analytics company Statistica, Dell undertook a global project to migrate off of SAS, its existing analytics package, onto Statistica’s product. At the end of the successful project, the company engaged venTAJA to write a series of three eBooks aimed at demonstrating how any organization can accomplish the same migration.
Following its parent company’s foray into brand journalism, Dell Software engaged venTAJA for a series of content along the theme of “Real IT.” The series highlighted realistic case studies of IT managers solving problems with Dell Software products.
Having scored a customer win with eHarmony for its data replication product, Dell Software Group created a case study around the successful engagement. To integrate that asset with the company’s content marketing effort, Dell Software had venTAJA write a blog post with an attention-getting meme and a call to action to point readers to the case study.