Dell Software – White Papers and Blog Posts

Dell Software portfolio includes SonicWALL next-generation firewalls and multiple security products for Windows infrastructure. As part of its lead-generation effort, Dell Software engaged venTAJA to write white papers and blog posts on Shellshock, insider threats and other security topics.

The Distributed Enterprise — Building a Coordinated Security Perimeter • Data Loss Prevention in Microsoft Exchange • Shellshock and Future Vulnerabilities – Buying Precious Time • Managing the Insider Threat with Active Directory Security

Dell Software – eBook

To bring DevOps and agile programming practices to its database developer following, Dell Software hired venTAJA for an eBook on applying agile principles.

Getting Agile with Database Development

Dell Software Group – Email and Landing Pages

Dell Software promotes all of its content marketing assets – webcasts, case studies, white papers, eBooks – through email messages linked to landing pages. The company engaged venTAJA to write email and landing pages for several of its enterprise software products.

Email and Landing Page Suite for White Paper and Webcast

Dell Software – eBooks

Upon acquiring the predictive analytics company Statistica, Dell undertook a global project to migrate off of SAS, its existing analytics package, onto Statistica’s product. At the end of the successful project, the company engaged venTAJA to write a series of three eBooks aimed at demonstrating how any organization can accomplish the same migration.

The Great Dell Migration (Part One: People)

Dell Software – Fiction and Branding

Following its parent company’s foray into brand journalism, Dell Software engaged venTAJA for a series of content along the theme of “Real IT.” The series highlighted realistic case studies of IT managers solving problems with Dell Software products.

Saving lives and finding peace of mindSetting a goal and defending it

Dell Software – Blog Posts

Having scored a customer win with eHarmony for its data replication product, Dell Software Group created a case study around the successful engagement. To integrate that asset with the company’s content marketing effort, Dell Software had venTAJA write a blog post with an attention-getting meme and a call to action to point readers to the case study.

eHarmony Loves SharePlex for Data Replication