Qualcomm engages its growing software developer network with a steady program of technology content marketing. The QDevNet marketing team has taken advantage of John White’s familiarity with mobile platform and wireless technologies for blog posts, white papers, case studies and newsletter articles that address the main concerns of mobile app developers: how to use the tools, how to optimize apps and how to make money.

“When Mobile Apps Use Too Much Power” White Paper • Qualcomm-MaxD Case Study • Qualcomm Developer Network Blog (selected posts)