"John White did a fine job of converting our technical explanations into very accessible content that our sales team was able to use with prospects. He took pains to ensure that he captured the nuances and advantages of our security products, then wove them into well ordered whitepapers, case studies, briefings, Web copy and position pieces. Any tech firm trying to distill its message and get it across to prospects would benefit from John's work and flexibility. I heartily recommend him.”
-Greg Brown Director of Product Management Tarari Inc.
"We've ramped up our marketing content around the AT&T Advanced Business Solutions portfolio and specifically Developer Solutions and M2M. John White has been engaged with AT&T for many writing projects. I'm impressed with his exceptional writing style and great content, written with just a short briefing and a few background materials. He is a brilliant choice for any marketing manager who moves fast and needs high-quality technology content."
-Meredith Powers Lead Product Marketing Manager AT&T Mobile and Business Solutions
"John White has been consulting to Brew for several years, so when I needed somebody to write content for our developer network and evangelize our new mobile platform, I knew he'd be a good fit. Our execs, product managers and engineers know him well and give him good interviews, so his articles cover the gamut from selecting the right manual to remote invocation among cores. We just give him the topic and point him at the subject matter experts, and he does the rest."
-John Mortensen Sr. Director of Engineering Qualcomm Incorporated
"We put our customer advocacy program into high gear, and John White kept pace with us by conducting interviews and drafting more than 30 case studies on our ITSM customers in less than a year. He did a good job of conveying our technology benefits and corporate messaging and articulating the stories our customers want to see told."
"I wanted to tell you how much I appreciate your help on the final package that we ended up putting together for the Building a Coordinated Security Perimeter paper you were involved in. It was a really nice job and I think it's going to be real valuable for us to use. I wanted to express my gratitude in terms of your help in putting this together. Thank you very much, and I hope to work with you again soon."
"You did a beautiful job of taking all of that text for our annual report and making it sound wonderful. I liked the way you reported our successes and described our problems in ways that show we learned from them. Thanks for your help. I obviously couldn't do this without you."
-Lisa Lenhart, Ph.D Director e-Read Ohio, University of Akron
"John White has been an invaluable resource for my team, ghostwriting blog posts, white papers, e-books and more for our subject matter experts. He has a special set of skills: a keen understanding of technology combined with excellent writing abilities. His contributions to our library of thought-leadership content have helped to drive significant results for our inbound and outbound agile marketing programs for a number of our enterprise IT management software products."
-Ed Mauss Content Marketing Manager Dell Software Group
"John consistently delivers high-quality work. His writing is precise and engaging, and he never misses a deadline."
"John White cold-called me over several months wanting to write for FICO. His writing samples for software and analytics clients looked good, so when I had a white paper project come up, he sent me a proposal and we started in. We didn't have much existing content in the vertical market for this paper, but John's interviewing skills and eye for structure resulted in a strong white paper that covers all the technical and business aspects our sales team wanted. I recommend him to anybody looking for a technology marketing communications writer."
-Sean Logan Senior Editorial Manager FICO
"I'm [darned] impressed at the speed with which you threw this white paper together. Thank you."
-Michael Leventhal Product Manager, XML Products Tarari Inc.
"Outstanding and Fast are two rare and necessary qualities to launch high-tech products. John White has both! He quickly came up to speed on our technology and value proposition. In less than three months, we delivered product and whitepapers for launch. John has done work for me at Broadbase, Alphablox and Tumbleweed. I would work with John again in a heartbeat."
-André Bakken Director of Product Management Tumbleweed Communications
"We've launched appRELAY Test Center, a new test management tool, and we needed a white paper to describe it. John White wrote a paper sharply focused on our target audience - mobile software managers - and went through several review loops with us to finalize it. He also collaborated on the web content for the new service. The paper has done extremely well - over 2,000 downloads in the first month - and we're working with John on more projects."
"As a marketing manager in the EDA industry, I believe that well-written technical articles are very powerful promotional tools, providing they are original, informative and of course interesting. This is where John has made a significant contribution to Tanner EDA's marketing. John's ability to quickly understand and articulate both technical and business issues clearly shows through in the articles he's written for us. It's a great pleasure working with John and I wholeheartedly recommend him."
-Ian Gabbitas Director of Marketing Tanner EDA, a Division of Tanner Research Inc.