Test equipment vendor Rohde & Schwarz had built an extensive library of deeply technical content on its oscilloscopes, network analyzers and signal generators. To repurpose content for new markets, the company engaged venTAJA to re-write tip sheets and checklists.
Qualcomm’s Brew Mobile Platform enables developers to build apps for mobile devices. The engineering group engaged venTAJA to write technical documentation, including references and technology guides, for its audience of mobile application developers.
When Qualcomm recreated the brochure for QChat, its push-to-talk mobile communication technology, it engaged venTAJA to pull together disparate materials and copy and harmonize them into a smooth-flowing sales enablement piece. From the same brochure copy, Qualcomm created a mini-site for QChat.
The construction industry was among the first to adopt cellular technologies like push-to-talk (PTT). As a longtime provider of B2B wireless services, AT&T Mobility hired venTAJA to write a contributed article for targeted publications, outlining the opportunity, advantages and technology around PTT.
School systems are adopting notifications systems to automate the sending of messages home to students and their families, and Xancom has built a hybrid VoIP/TDMA notification system. The Sales team needed a paper that would address the frequently asked question, “How fast can your product call?” and they engaged venTAJA to write a technology overview for school district IT managers considering the service.
MediaFLO delivers television content to handsets and cell phones across the USA from a broadcast operations center in California. Executives and engineers conduct tours to showcase the operations center, and MediaFLO engaged venTAJA to record, standardize and write a combined technology overview/operations center tour script that reconciled the technical nature of the tour with the diversity of audiences.
For Qualcomm’s Employee Communications group, venTAJA has conducted interviews and written technical articles highlighting innovative technologies evolving in different business units. Topics include mobile commerce, product launches, spectrum usage, wireless technology in healthcare and corporate R&D projects.
Xiam’s personalization technology allows wireless carriers to personalize the mobile Web experience for each individual subscriber. To lay out the business case for Xiam, the company engaged venTAJA to write a business-benefit white paper focused on carriers’ need to please their wireless customers.