As part of a content marketing campaign designed around Plantronics’ wireless headsets, integrated marketing agency Purematter engaged venTAJA for a series of lead-generation white papers. The papers guide readers through the steps of discovering, considering and making the business case for wireless headsets in contact centers, as well as for using them effectively.

The Manager’s Guide to Wireless in the Contact Center • 10 Ways to Make Conference Calls and Online Meetings More Productive

Nefsis combines the high quality of boardroom video conferencing products with the ease of use and SaaS-based collaboration tools of Web conferencing products. As the company ramped up its content effort for a product launch and public relations push, it engaged venTAJA to write technical articles, how-to’s, papers, customer success stories and positioning statements around the business advantages of using video conferencing.

When is HD not High Definition? (User Education) • Sharing Media Files in a Video Conference (How-To) • Video Conferencing and HIPAA (Technical Article) • Understanding Video Conferencing Latency (White Paper)

With IBM, Tarari developed an appliance featuring its Encoder Accelerator card and IBM’s blade servers and workstations to perform high-speed encoding of digital media files. Tarari then engaged venTAJA to synthesize multiple information sources into a technical overview of the offering, including problems solved, component descriptions and benefits to the user.

Digital Media in a Box