Qualcomm Developer Network – eBooks

In addition to keeping its developer community abreast of new and updated products, Qualcomm Developer Network provides content on broader trends and topics like entrepreneurship and technology adoption. It engaged venTAJA to write an eBook on innovation based on a panel it sponsored at Android Developer Conference (AnDevCon).

Fast Track to Innovation

Various Technology Companies – Blog Posts

For the corporate blogs of several technology clients, venTAJA contributes ideas for and helps draft posts on a variety of topics.

Qualcomm Developer NetworkQuest SoftwareAT&T Networking ExchangenComputingRightScaleServiceNowQualcomm OnQ

Qualcomm Developer Network – Case Study

Qualcomm’s Snapdragon processor includes the Hexagon DSP. To encourage more DSP customization, the Qualcomm Developer Network engaged venTAJA to create a case study around Audyssey, who implemented high-performance audio algorithms on the Hexagon SDK.

Audyssey: Studio-Reference Sound on the DSP

Brew Mobile Platform – Technical Articles

In launching its Developer Network Web site, the Brew Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.

L&T Ports App to Brew Mobile PlatformWhat and Why – Remote Invocation

Intertek NSTL – White Paper and Email Marketing

Intertek NSTL provides testing services to mobile application
developers. When it commercialized its own internal tool as appRELAY
Test Center,the company hired venTAJA to write a hybrid, business-
and technology-focused white paper
on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and email marketing
content
to roll out the service to new prospects and existing
customers. In the first month of syndication, over 2,000 visitors
downloaded the paper.

Making Mobile App Testing EasierWeb and E-Mail Marketing Content

AT&T – Hackathon Blog Posts

To encourage its growing enterprise developer community, AT&T engaged venTAJA to help draft hackathon-related blog posts for its corporate Networking Exchange Blog and sponsored articles.

Hackathon App Uses Neuroscience and APIs to Screen CallsCodeProject – AT&T M2M Challenge

Qualcomm Developer Network – Blog Posts, White Papers, Case Studies and Newsletter Articles

Qualcomm engages its growing software developer network with a steady program of technology content marketing. The QDevNet marketing team has taken advantage of John White’s familiarity with mobile platform and wireless technologies for blog posts, white papers, case studies and newsletter articles that address the main concerns of mobile app developers: how to use the tools, how to optimize apps and how to make money.

“Heterogeneous Computing Made Simpler” • “When Mobile Apps Use Too Much Power” White Paper Qualcomm-MaxD Case Study Qualcomm Developer Network Blog (selected posts)