In addition to keeping its developer community abreast of new and updated products, Qualcomm Developer Network provides content on broader trends and topics like entrepreneurship and technology adoption. It engaged venTAJA to write an eBook on innovation based on a panel it sponsored at Android Developer Conference (AnDevCon).
Qualcomm’s Snapdragon processor includes the Hexagon DSP. To encourage more DSP customization, the Qualcomm Developer Network engaged venTAJA to create a case study around Audyssey, who implemented high-performance audio algorithms on the Hexagon SDK.
In launching its Developer Network Web site, the Brew Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.
Intertek NSTL provides testing services to mobile application
developers. When it commercialized its own internal tool as appRELAY
Test Center,the company hired venTAJA to write a hybrid, business-
and technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and email marketing
content to roll out the service to new prospects and existing
customers. In the first month of syndication, over 2,000 visitors
downloaded the paper.
To encourage its growing enterprise developer community, AT&T engaged venTAJA to help draft hackathon-related blog posts for its corporate Networking Exchange Blog and sponsored articles.
Qualcomm engages its growing software developer network with a steady program of technology content marketing. The QDevNet marketing team has taken advantage of John White’s familiarity with mobile platform and wireless technologies for blog posts, white papers, case studies and newsletter articles that address the main concerns of mobile app developers: how to use the tools, how to optimize apps and how to make money.