Category: Mobile App Developer Community
AT&T – Hackathon Blog Posts
To encourage its growing enterprise developer community, AT&T Mobility engaged venTAJA to help draft hackathon-related blog posts for its corporate Networking Exchange Blog and sponsored articles.
Hackathon App Uses Neuroscience and APIs to Screen Calls • CodeProject – AT&T M2M Challenge
Atlassian — Blog Posts
Atlassian launched a cloud-centric platform called Forge for developers of apps for its Jira and Confluence platforms. venTAJA worked on content aimed at introducing Atlassian developers to Forge to help ease the transition to creating apps in the cloud.
Qualcomm Developer Network – eBooks
In addition to keeping its developer community abreast of new and updated products, Qualcomm Developer Network provides content on broader trends and topics like entrepreneurship and technology adoption. It engaged venTAJA to write an eBook on innovation based on a panel it sponsored at Android Developer Conference (AnDevCon).
Various Technology Companies – Blog Posts
For the corporate blogs of several technology clients, venTAJA contributes ideas for and helps draft posts on a variety of topics.
Qualcomm Developer Network • Quest Software • AT&T Networking Exchange • nComputing • RightScale (Flexera) • ServiceNow • Qualcomm OnQ
Qualcomm Developer Network – Case Study
Qualcomm’s Snapdragon processor includes the Hexagon DSP. To encourage more DSP customization, the Qualcomm Developer Network engaged venTAJA to create a case study around Audyssey, who implemented high-performance audio algorithms on the Hexagon SDK.
Brew Mobile Platform – Technical Articles
In launching its Developer Network Web site, the Brew Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.
L&T Ports App to Brew Mobile Platform • What and Why – Remote Invocation
Intertek NSTL – White Paper and Email Marketing
Intertek NSTL provides testing services to mobile application developers. When it commercialized its own internal tool as appRELAY Test Center,the company hired venTAJA to write a hybrid, business-and technology-focused white paper on the Software-as-a-Service (SaaS) offering. venTAJA also created Web and email marketing content to roll out the service to new prospects and existing customers. In the first month of syndication, over 2,000 visitors downloaded the paper.
Making Mobile App Testing Easier • Web and E-Mail Marketing Content
Qualcomm Developer Network – Blog Posts, White Papers, Case Studies and Newsletter Articles
Qualcomm engages its growing software developer network with a steady program of technology content marketing. The QDevNet marketing team has taken advantage of John White’s familiarity with mobile platform and wireless technologies for blog posts, white papers, case studies and newsletter articles that address the main concerns of mobile app developers: how to use the tools, how to optimize apps and how to make money.
“Heterogeneous Computing Made Simpler” • “When Mobile Apps Use Too Much Power” White Paper • Qualcomm-MaxD Case Study • Qualcomm Developer Network Blog (selected posts)