ServiceNow’s novel SaaS-based approach to architecture and pricing has made it stand out in the landscape of IT service management (ITSM). To capitalize on audio content, the company engaged venTAJA to conduct interviews and create Voice of the Customer success stories and case studies for use in lead generation, advertising, Web copy and blog posts.
To get more mileage out of its annual Insight conference, network vendor NetApp engaged venTAJA to write blog posts based on successful customer engagements with entertainment giant DreamWorks and biotechnology leader WuXi NextCODE.
SaaS vendor Zendesk engaged venTAJA to write a technical brief describing an integration it developed with its Support module, Google Cloud G Suite and BetterCloud. The brief highlighted the problems that can result from the rapid adoption of SaaS apps and how multi-SaaS management addresses those problems.
RightScale’s Cloud Management Platform automates the process
by which companies manage their applications and data in the cloud. RightScale engaged venTAJA to create case studies and help draft blog posts and technical articles highlighting its customers’ technology objectives and how they solved them.
SOASTA offers website stress testing and analytics using cloud-generated virtual traffic. The company completely revised its website and engaged venTAJA for several SOASTA case studies based on customer successes. The resulting PDF and HTML versions of the content follow SOASTA’s eye-catching new format.
Having scored a customer win with eHarmony for its data replication product, Dell Software Group created a case study around the successful engagement. To integrate that asset with the company’s content marketing effort, Dell Software had venTAJA write a blog post with an attention-getting meme and a call to action to point readers to the case study.