As part of a shift in focus towards broad, deep, partner-style engagements with its customers, Moog turned to venTAJA Marketing to perform hours of interviews and write a thought-leadership paper followed by a series of application-specific papers. The campaign generated leads among machine designers in power generation and flight simulation.
Tanner EDA wanted to describe the nature of parasitic effects in analog IC design and the company’s technical approach to dealing with them. They engaged venTAJA to interview engineers and write application notes around their parasitic extraction tools.
Facing a spike in interest from manufacturing companies, Lionbridge engaged venTAJA to write a business-benefit white paper explaining how managers can fit the translation function into their already tight supply chains. The paper includes industry research, data and examples of how managers can use Lionbridge Web-based tools to mix manufacturing and translation successfully.