Tanner makes electronic design automation (EDA) software used to design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part of an ongoing marketing effort, Tanner hired venTAJA to interview customers and write case studies around successful implementations of its tools for use as Web content and in trade publications.
Tanner EDA wanted to describe the nature of parasitic effects in analog IC design and the company’s technical approach to dealing with them. They engaged venTAJA to interview engineers and write application notes around their parasitic extraction tools.
Like many technology companies, Tarari discovered early on that its most valuable content was inside the heads of its engineers and product managers. While these people rarely have time to stop and write a paper, they are constantly creating and delivering presentations. Tarari engaged venTAJA to record and convert presentations into white papers, getting rich technical content out of people’s heads and into print.
Tarari, a fabless semiconductor company, develops software, FPGAs and ASICs that accelerate compute-intensive processes such as XML parsing and digital media encoding. For critical design wins, its sales teams required persuasive, detailed descriptions of the acceleration technology and benefits, so Tarari engaged venTAJA to draw the information from the heads of engineers and product managers and create technology benefit white papers.
Qualcomm’s Snapdragon processor includes the Hexagon DSP. To encourage more DSP customization, the Qualcomm Developer Network engaged venTAJA to create a case study around Audyssey, who implemented high-performance audio algorithms on the Hexagon SDK.
IC designers have built single-board computers (SBCs), systems-on-module (SOMs) and development kits around the Snapdragon family of application processors. They started myDragonBoard.org and engaged venTAJA to help draft blog posts and Web content for their community of hardware engineers, component vendors, makers, hobbyists and academics.