Apperson’s education products include scanners for grading standardized test forms. Among their customers are hundreds of school districts tasked with aggregating student test scores and reporting on them for No Child Left Behind. They engaged their public relations firm, Purematter, to help position their optical mark recognition (OMR) technology against that of their competitors. Purematter engaged a former journalist to write a lead-generation piece, but the resulting paper fell short of Apperson’s expectations, so venTAJA rewrote the white paper to focus on the problems of Apperson’s customers: the flow of assessment data from classroom- to district-level.

Data-Driven District Administrators Use OMR to Enhance Accountability