3 Ways to Help Your Writer Over the Hump

The blank page is a big obstacle almost every writer faces on almost every piece. You can play an important role in helping your writer over the hump, and get better writing in the bargain. Every piece that your marketing communications writer sends you started out as a cursor blinking on a completely empty screen. [...]

Posted Under: call to action,process of writing,Stelzner Writing White Papers,tell your story,writer's diseases
This post was written by John White on October 27, 2009 Comments Off

4 Elements of a White Paper Outline

White papers – or any long pieces – need structure, and you need to agree on the structure before you write the paper. Be sure your writer includes these elements in an outline. How often do you get started down a path in your work, only to realize you have to backtrack and go down [...]