Persuasion with technology writing is like ketchup on fries

Writing personality and your content

Is “writing personality” a part of your content marketing plan? In other words, do you ever tell your writers, “Put some ketchup on those fries”? “Ketchup on fries” is the fast-food equivalent of putting writing personality into your content. Does your company want that or not? Ketchup on all the fries, or just some of them? White papers and position papers are notoriously devoid of…

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