Companies do themselves and their employees a favor by building internal social networks. Learning what is and is not kosher in house is better than learning it in the wide world. David Stockman. Remember him? He was Ronald Reagan’s budget director, and Atlantic Monthly interviewed him in 1981. He let a cat or two out [...]
Embedding a “Retweet This” inside a PDF is a neat hack. Recent Twitter changes have affected it, though. If your Old Twitter retweet links aren’t working, here’s a solution. It’s rare that I post on the mechanics of content marketing, but I think this entry is overdue. Last year in Social Media Guide and Social [...]
Whom are you addressing in your tweets? Can they tell you’re tweeting to them? Try addressing your audience in your tweets and micro-posts. When people look at a column of your tweets, can they tell who the intended audience is? When they land on your Facebook page, can they scan your posts and figure out [...]
Confused about how frequently/infrequently to post your content in social media? You’re not alone. The data bear it out. Marketing managers tread the razor’s edge between sending followers too much content and sending them too little. Here’s research from Exact Target and CoTweet: The most frequently cited (44%) reason Facebook users give for “unliking” a [...]
How are you using statistics in your content? Sparingly, I hope. Your readers can remember only so many numbers at a time. Make sure they stick. Industry colleague Renato Beninatto was improvising the answer to a question posed to him at a live presentation when he uttered the most memorable factoid I’ve ever heard: Keep [...]
Every phenomenon reaches a point where everyone is gunning for it. Facebook’s time is here. Jessica Shieh reports in Marketing Profs that recent studies suggest the buzz around Facebook may be in the fast lane to diminuendo. For many of us, dizzied by the number and variety of social media channels in which to tell [...]
Bloggers often learn from and post about mistakes. When it’s our customers who are making the mistakes, should we post on them? In the 1968 comedy The Odd Couple, Jack Lemmon plays Felix Ungar. At a dinner party, he mentions that he writes for TV news broadcasts. Doe-eyed neighbor Cecily Pigeon replies, “That sounds like [...]
Online marketing campaigns may be obvious to marketers at one end and to customers at the other, but don’t forget to inform the employees in the middle as well. Companies are guiding what their employees are doing on line. How about letting employees know what the companies themselves are doing on line? Many organizations are [...]
The first step in writing a white paper is an outline, which acts as a skeleton that you flesh out with evidence and persuasion. My post last October, 4 Elements of a White Paper Outline, resulted in a large number of visits, so I’ll go into more detail in this post. As a matter of [...]
Social media has been front and center for most marketing managers this year. Don’t overlook basics, though: You still need decent marketing communications writing on your Web site. The folks at MarketingProfs do a magnificent job of conducting webinars and providing material for marketing managers. For about $200/year, you can have your fill of very [...]
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