Everywhere You Go: Fluff

We have an ongoing series of news articles for a technology client, and the writer is in this for the long haul. He even signed a one-year contract. He knows the client and the client knows him, and it’s a good fit. It has taken longer than anticipated to crank out the articles – mostly […]

Caught in a Content-Bind

A fellow marketing manager – let’s call her Matilda – was stuck between the rock of her obligation to product managers to generate technical white papers and the hard place of an engineering group with little confidence in her ability to come up with meaty content. This is not uncommon (you should pardon the double […]