5 Steps Your Marketing Writer Should Follow

When you hire a marketing communications writer, you should expect a description of her method. Ask for it, and be sure it makes  sense to you. You’re evaluating a marketing communications writer to do a white paper or a case study for you. “So, how do you do this?” you ask her. “What’s your writing […]

Posted Under: interviewing customers,managing writing project,publishing content
This post was written by John White on August 31, 2009 Comments (4)

White Paper Projects That Don’t Go Well – Part III

I’ve described white paper projects that don’t go well due to problems in the process of writing. Even with a flawless paper, the project can falter due to problems in publishing the paper. Let it die on the vine – There is always a bit more work you need to do once the authors, reviewers […]

Posted Under: give away content,marketing manager,publishing content,white papers
This post was written by John White on April 16, 2009 Comments Off on White Paper Projects That Don’t Go Well – Part III
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