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There is an art to writing slide decks that support your presentation, and an art to presenting without a slide deck. Hire a writer who can help you with both. Have you ever seen a slide deck get in the way of a presentation? Your own presentation, perhaps? You’re standing in front of forty people [...]
You and your marketing communications writer should agree on an outline for larger projects. It’s helpful for business purposes, but sometimes it’s a creative pothole. Have you ever watched somebody hang a picture or organize a workbench in a way that worked, but was alien to you? “It would never have occurred to me to [...]
Re-purposing content is part of the art of marketing. Have your marketing communications writer convert big-bite content into multiple smaller pieces and put them into different channels. “We have a white paper, but it’s too long for this day and age.” Of course, the engineer or executive who wrote the paper doesn’t think that, but [...]
Corporate life is one slide deck after another. The success of a marketing manager is often measured by how well we design, organize and circulate them. There’s no denying, though, that most slide decks – pardon me for avoiding the trademarked term, “P****P***t,” from the company in Redmond – are pretty dry. There’s also no [...]
