To persuade or not to persuade…

…that is the difference between a technical writer and a technical marketing writer. Figure out which one you want before you award the project. One of our engineering directors has funded a series of news articles on a technology platform we’re rolling out. (Actually, a marketing manager is funding it, but the engineering director got […]

Happy Writer, Happy Client

1) Message. 2) Review loop. Your homework, as a client who has bought yourself a writer, is to ensure you communicate (1) to your writer, and to keep (2) as tight as you can. I could go on – and I shall do in subsequent posts – but that’s enough homework for now.