To persuade or not to persuade…

…that is the difference between a technical writer and a technical marketing writer. Figure out which one you want before you award the project. One of our engineering directors has funded a series of news articles on a technology platform we’re rolling out. (Actually, a marketing manager is funding it, but the engineering director got [...]

Posted Under: fluff,marketing manager,persuasion,relationship with engineering
This post was written by John White on November 6, 2008 Comments Off

Happy Writer, Happy Client

1) Message. 2) Review loop. Your homework, as a client who has bought yourself a writer, is to ensure you communicate (1) to your writer, and to keep (2) as tight as you can. I could go on – and I shall do in subsequent posts – but that’s enough homework for now.

Posted Under: messaging,persuasion,review loop
This post was written by John White on July 7, 2008 Comments Off
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