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Social media marketing seems like smoke and mirrors, but when the smoke blows away and you take down the mirrors, you still need to hire a writer who can deliver valuable content. Social media marketing is an exercise in riding the tiger. The buzz is that the traditional, prescriptive notions of marketing don’t fit very [...]
Hire a writer who understands that the social media business story is still warming up, and that it consists of several different channels. How is your business using social media in all its channels? More importantly, how are the people inside your business using them? I hope you are past the notion that this is [...]
“Search engine optimization” is the mantra of the day. You’re nowhere if you’re not on page one of the search engine results for the keywords your customers are using, and an entire cottage industry – SEO copywriting – is growing around optimizing your content for search engines. What about optimizing your content for your Ideal [...]
It’s not easy to keep your content machine fed, is it? You’re finding out that providing valuable content to your readers really does take some work, doesn’t it? When you were a kid, responsible for the family dog, your mom would holler up the staircase, “Timmy! It’s time to feed the dog again!” You remember [...]
“When it comes to social media marketing, engineering companies will be the last to get it,” said Mike Stelzner of WhitePaperSource renown, as we chatted about the space. Are you trying to nudge your engineering company into social media? Are you having trouble getting the engineers to go along with you? Whaddya mean by that? [...]
All that effort you’re plowing into your online marketing strategy? Time to think about it extra carefully, especially if your prospects are small-to-medium-size businesses (SMBs). Research published by Bredin Business Information suggests that, while you and your e-marketing squad are employing newer and fancier bits to start conversations, your SMB targets may in fact prefer [...]
