“Business Will Come Back When…

…we get some products that people want to buy.” Oh. Yeah. Let’s work on that, shall we? Charles Kettering, inventor of the electric car-starter, founder of Delco and head of GM’s research labs until 1947, made this observation in a Depression-era speech to a group of advertising executives. Later in the speech he said, “Research […]

Recommending writers: “She does what she says she’ll do.”

Recommending writers is no easy task. What’s the best thumbs-up you’ve ever given for a writer? Or for anybody, for that matter? Recommending writers with a guarantee? You wish . . . If you ask me about a particular writer’s work, what do you want to hear most of all? You want to hear, “She […]

Happy Writer, Happy Client

Here’s the two-step essence to working successfully with your content marketing writer: #1 – Message. #2 – Review loop. Your homework, as a client who has bought yourself a writer, is to ensure you communicate #1 to your writer, and to keep #2 as tight as you can. I could go on – and I […]