Optimizing for your ideal reader

Search Engine Optimized or Ideal Reader Optimized?

“Search engine optimization” is the mantra of the day. You’re nowhere if you’re not on page one of the search engine results for the keywords your customers are using, and an entire cottage industry – SEO copywriting – is growing around optimizing your content for search engines. What about optimizing your content for your Ideal Reader, though? It’s easy to fill your Website or blog…

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