Search Engine Optimized or Ideal Reader Optimized?

“Search engine optimization” is the mantra of the day. You’re nowhere if you’re not on page one of the search engine results for the keywords your customers are using, and an entire cottage industry – SEO copywriting – is growing around optimizing your content for search engines. What about optimizing your content for your Ideal […]

“This Paper Is a (Keyword) Basket Case.”

Did you know that they talk about your content in the Bible? Really. “No one, after lighting a lamp, puts it away in a cellar nor under a basket, but on the lampstand, so that those who enter may see the light.” -Luke, 11:33 When you hire a writer to tell your story, do you […]