Preparing the SME

When you hire a writer to interview a subject matter expert (SME) or a customer, you have a bit of work to do on both sides of the relationship. Tell the writer about the interviewee’s specialty and personal characteristics, the kinds of information to elicit, and what you want out of the interview. If I [...]

Posted Under: interview,interviewing customers,rapport with writer,relationship with engineering,subject matter experts
This post was written by John White on February 24, 2009 Comments Off

Interviewing on the Record(ing)

What do your writers use to capture interview content? I suppose some writers have remarkable memories and capture everything needed to write up the content into an article or paper. They’re a technical version of those waiters who can remember every detail of an order from a party of twelve, who wants the veal rare, [...]

Posted Under: interview,writer's diseases
This post was written by John White on September 4, 2008 Comments Off