Marketing Manager vs. Entrepreneur-exhaust

Entrepreneurs breathe their own exhaust. Marketing managers ask the audience what it thinks and try to keep entrepreneur-exhaust from poisoning it. The DEMO Innovation Tour came to town last week and held a reception at the office of one of the sponsors. Plenty of entrepreneurs were there, and their enthusiasm was palpable. In fact, it [...]

Posted Under: innovation,marketing as conversation,persuasion
This post was written by John White on December 21, 2010 Comments (3)

“Business Will Come Back When…

…we get some products that people want to buy.” Oh. Yeah. Let’s work on that, shall we? Charles Kettering, inventor of the electric car-starter, founder of Delco and head of GM’s research labs until 1947, made this observation in a Depression-era speech to a group of advertising executives. Later in the speech he said, “Research [...]

Posted Under: innovation,marketing manager,messaging
This post was written by John White on December 11, 2008 Comments Off