Give your white paper a makeover

5 Ways to Change Your White Paper Strategy. Hurry.

Ready for a white paper makeover? Pump some story into your white papers, turn them into e-books and separate them on your website. Complete this sentence: When I hear “white paper,” I think: “Oh, boy, I get to read another one!” Wall of text with no pictures. Crew cut, short-sleeved shirt, black tie, 1950s. Skim, skim. Shred, shred. Dot mil. Frankly, I don’t think any…

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