3 Tips for Anonymous Case Studies

Case studies and customer success stories are the dessert of The Content Buffet because of the credibility they lend you. But when you can’t drop names, try these tips. “It’s a solid case study,” said Dan. “Too bad we can’t use it.” “Why not?” I asked. “I sent it to the customer last week, but [...]

Posted Under: case studies,caselets,technology marketing writing
This post was written by John White on August 23, 2010 Comments Off

Can’t Use the Client’s Name

Sound familiar? You desperately want to tell the galaxy that your product or service has just saved Reuters or Deutsche Bank or Unilever $35 jillion. But it’s not allowed. Your client: doesn’t grant endorsements or permit vendors to use its name in success stories; won’t do a joint press release with you, or allow you [...]

Posted Under: case studies,caselets,endorsements,marketing manager
This post was written by John White on January 22, 2009 Comments Off