“Did I Ever Tell You About the Time We…”

Good content should leave your readers wanting more. Really wanting more. What’s the best hook there is? Here’s a new challenge for your marketing communications writer: Come up with a teaser as good as “Did I ever tell you about the time we…” The ultimate hook… Last week I sent e-mail to an old friend, […]

3 Ways to Help Your Writer Over the Hump

The blank page is a big obstacle almost every writer faces on almost every piece. You can play an important role in helping your writer over the hump, and get better writing in the bargain. Every piece that your marketing communications writer sends you started out as a cursor blinking on a completely empty screen. […]

Call to (In)action

“Who is the audience?” “What do you want them to do after they’ve read the piece?” One of our writers systematically asks these questions at the outset of every project. It’s a bit oppressive at times – I can remember when it was refreshing – but it does keep us on our toes. She’s particularly […]