3 Ways to Help Your Writer Over the Hump

The blank page is a big obstacle almost every writer faces on almost every piece. You can play an important role in helping your writer over the hump, and get better writing in the bargain. Every piece that your marketing communications writer sends you started out as a cursor blinking on a completely empty screen. [...]

Posted Under: Stelzner Writing White Papers,call to action,process of writing,tell your story,writer's diseases
This post was written by John White on October 27, 2009 Comments Off

Call to (In)action

“Who is the audience?” “What do you want them to do after they’ve read the piece?” One of our writers systematically asks these questions at the outset of every project. It’s a bit oppressive at times – I can remember when it was refreshing – but it does keep us on our toes. She’s particularly [...]

Posted Under: call to action,case studies,persuasion,white papers
This post was written by John White on November 13, 2008 Comments Off