Hire marketing communications writers who can tell a good story. Then have them tell yours. The biggest problems around creating new, interesting content are: Finding time to do it consistently. Finding talent to do it “magnetically.” Finding an angle to do it “engagingly.” These problems go away if you think in terms of stories. Prospects [...]
Re-purposing content is part of the art of marketing. Have your marketing communications writer convert big-bite content into multiple smaller pieces and put them into different channels. “We have a white paper, but it’s too long for this day and age.” Of course, the engineer or executive who wrote the paper doesn’t think that, but [...]
When you meet marketing communications writers in networking situations, here are 5 useful questions for qualifying them. Believe it or not, freelance marketing writers do get out in the wild from time to time, where, if you’re shopping for writers, you can hire them. You may encounter them at chamber of commerce meetings, industry get-togethers [...]
It’s not easy to keep your content machine fed, is it? You’re finding out that providing valuable content to your readers really does take some work, doesn’t it? When you were a kid, responsible for the family dog, your mom would holler up the staircase, “Timmy! It’s time to feed the dog again!” You remember [...]
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