Hey, Can I Get Research with That White Paper?

A white paper without research is not much of a white paper. But how much research do you want in yours? What kind of research? Be sure your writer understands what you have in mind. If your task is to create a white paper that: puts your company and technology in a particular quadrant surveys [...]

Posted Under: managing writing project,marketing communications writer,rapport with writer,white papers
This post was written by John White on June 28, 2012 Comments Off

Social Media:1; Blogging: 0

Blogging takes work. Social media takes work, too. But it’s so much shinier and prettier that it’s becoming an easier case for marketing managers to make. A recent article in USA Today points to more companies quitting their blogging efforts in favor of Facebook and Twitter. Who can blame them? Blogging takes work. It’s like [...]

Posted Under: blog,marketing manager,messaging,social media,value in content
This post was written by John White on June 13, 2012 Comments Off