Elevator speeches, About Us pages, press release boilerplate and LinkedIn profiles are your chance to describe what you do in one sentence. Can you pull that off? Quick – What does your company do? Did it take you more than one sentence to answer that question? It probably did. Now suppose you were an entrepreneur [...]
Case studies and customer success stories don’t just happen; your questions make them happen. Here are some ideas on new ways to draw out your interviewees. You’ve scheduled a phone interview with a customer who is willing to reference your products. You’ve sent along a list of questions on the topics you’ll be covering. Now [...]
What’s in a marketing manager’s job title? Did you invent your title? Which title would you pick, if you could? From PR Web comes a thought-provoking post, “Newest Member of Marketing Team Tasked with Creating Her Own Job Title.” Marketing new-hire Meg Strobel monitors DiamondNexus’ social media presence and creates new content for the company’s [...]
In every organization there are competing forces shaping your content. Beware of trying to make too many of them happy at the same time. I can’t stand “The Good Wife.” There’s too much skulduggery and backstabbing, but what’s worse is that there are always about four different plots and subplots competing for my attention span. [...]
Some marketing teams let others in the organization run their own content projects. Here are three tips to keep them from getting out of hand. If your organization is large enough to have a Web content manager or a content editor, you’re probably moving a lot of copy around. Maybe your content policy allows people [...]
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