Posted Under: marketing as conversation,value in content
Marketing managers are supposed to keep their heads on straight. Let other people drink the Kool-Aid; your job is to converse with customers, not bomb them with features and benefits.
Nobody cares about your products or how cool they’ll be if they buy them. They care about their problems and whether they can trust you to help fix them.
Sorry, but that’s the deal.
John White of venTAJA Marketing is a marketing communications writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s dirty work, but somebody has to do it. Sign up for his Content Buffet Newsletter and get the free eBook, “10 Questions to Ask When Hiring Your Marketing Communications Writer.”
photo credit: Ed Yourdon