Your marketing writers are valuable nodes in your network. Thinking about them that way pays off in making your own content broader and richer. On Monday, you phone your marketing communications writer to kick off a white paper on mobile game pricing. On Thursday, a marketing manager with a different company asks your writer to [...]
Writing a contributed article, or byline: easy. Getting it to look in print the way you intended: not so easy. A few tips for marketing managers getting from A to Z. It’s like a bucket brigade, really – the path between the marketing communications writer and the finally posted content. The bucket starts out full, [...]
Low-brow email addressees need not apply? What’s up with that? Some content owners have started getting fussy about the addresses their prospects give. My colleague, Merle Tenney, announced his upcoming presentation in a webinar some weeks back. It was sponsored by a content quality software company I’ll call Katzenjammer, just because I’ve been itching to [...]
Marketing managers are supposed to keep their heads on straight. Let other people drink the Kool-Aid; your job is to converse with customers, not bomb them with features and benefits. Nobody cares about your products or how cool they’ll be if they buy them. They care about their problems and whether they can trust you [...]
Sign up by RSS feed
