Posted Under: content marketing,marketing communications writer,social media
Embedding a “Retweet This” inside a PDF is a neat hack. Recent Twitter changes have affected it, though – yet again. If your Old Twitter retweet links aren’t working, here’s a solution.
Have you embedded “Retweet This” in your PDFs? Perhaps you’d better go back and make sure that they’re still working. I’ve had to.
In June 2011, I posted “Embedding a ‘Retweet This’ Inside a PDF,” mostly so that I would remember how to do it. When I referred to the post last month for a retweet I suggested for a client’s PDF, I found that the link syntax doesn’t work anymore; browsers complain about a reset connection.
Retweet this – The new way
No doubt this will change again, but for now, the way to get this:
is by embedding this:
https://twitter.com/intent/tweet?text=Hiring a MarComm writer? Ask these 10 questions - http://eepurl.com/ieIv (via @johnwhitepaper)
Of course you know this means that you’ll have to root through any valuable PDFs you’ve published with “Retweet this” links and modify them for the new syntax. Set a flag for them in your content management system or start placing “retweet” in the document properties of the PDF (also known as metadata) so that you’ll know where to find them when Twitter’s API changes again.
Aren’t we all getting too old for this? How have you used “Retweet this” links in your content?
John White of venTAJA Marketing is a marketing communications writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s dirty work, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Marketing Communications Writer.”