What do you use to prepare your marketing communications writers for a project? A creative brief? A phone call? Put them on your mailing lists and throw everything at them. If your writers were groupies – your groupies – would you like them less? If they’re delivering good content on time, then their groupie-hood should [...]
Embedding a “Retweet This” inside a PDF is a neat hack. Recent Twitter changes have affected it, though – yet again. If your Old Twitter retweet links aren’t working, here’s a solution. Have you embedded “Retweet This” in your PDFs? Perhaps you’d better go back and make sure that they’re still working. I’ve had to. [...]
Continuing last week’s post, there’s dish to be found in the PDFs you receive from partners, customers, vendors and prospects. Here are some ideas on what to look for. In my last post on file properties in Microsoft Word docs, I described ways to interpret some of the metadata that lives in those files. As [...]
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