Subject matter experts (SMEs) have the story in their heads. White papers help make that story readable, and these questions help build the paper. Continuing from the previous post on interviews and how to write them up into a white paper, here are 4 more customer interview questions for generating the information readers want to [...]
Subject matter experts (SMEs) have the story in their heads. White papers make that story readable, and customer interview questions help build the paper. “We want you to interview our SME, then write up the result into a paper we can use in our content marketing effort,” you say to the marketing communications writer. Sounds [...]
Excuses, reasons, challenges, obstacles…call them what you will, they’re mosquitoes at your Content Buffet that hamper marketing efforts. Marketing managers: If you’re trying to understand content marketing, you need to follow these three sources: Marketing Charts – thought-provoking data and useful factoids served up daily Content Marketing Institute – most of what you need to [...]
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