When your marketing copy ends up in unintended places, make sure it doesn’t embarrass you. If it’s not good enough to be caught anywhere, it shouldn’t be your copy. I subscribe to Fierce Wireless. Every day, they send me a free newsletter with wireless industry news. Big names – Cisco, Ericsson, AT&T, Nokia – sponsor [...]
Marketing communication managers grow long-lived bodies of content like white papers, case studies and blog posts. What if time didn’t matter in content marketing? Consider a Japanese approach to content marketing in which the content disappears after about a day. What can you learn from that? American content marketer extraordinaire David Meerman Scott wrote a [...]
Marketing communication managers shouldn’t worry about hurting their writers’ feelings. This is business. Stop and think: Have you ever said to a marketing communications writer, “I didn’t want to hurt your feelings.” If so, it’s very nice of you, but it shouldn’t be necessary. Marcomm writers don’t have feelings. That’s why they’re writers. A writer [...]
Sign up by RSS feed
