Case Studies and Your Prospect’s Head – 3 Takes

Marketing managers use case studies to explain how their products are used. What kind of ideas do your case studies plant in your prospect’s mind? How does your organization use case studies? Do you realize how potent a tool they can be in your Content Buffet? [Quick factoid in case you want to be convinced: [...]

Posted Under: case studies,content marketing,marketing communications writer,tell your story
This post was written by John White on October 25, 2011 Comments Off

“Why Should We Keep Putting Out White Papers?” Influence.

Veteran marketers may tend to become jaded about the value of white papers, but that’s unwise. For one thing, they’re still influential. For another, not everybody knows what they are. Eccolo Media has released its 2011 B2B Technology Collateral Survey Report, covering 501 executives of US companies with influence on technology decisions. I want to mention [...]

Posted Under: marketing manager,white papers
This post was written by John White on October 17, 2011 Comments Off