White Paper Blues – When Execs Want to Help

You can’t fault an exec for wanting to get involved in creating your marketing content. But you should handle it delicately. “So I have good news and bad news,” the director of marketing started off. Just when I thought we were out of the tunnel on this campaign… “The good news is that we’ve shown [...]

Posted Under: content marketing,managing writing project,marketing manager
This post was written by John White on September 19, 2011 Comments Off

I Fought the Law(yers) and The Law(yers) Won

Corporate blogging is not all it’s cracked up to be. Legal review of your marketing content takes some of the fun out of it. But for a good reason. I don’t care what Google’s stock price is. They build an enterprise and reputation their way, and we build it our way. We’re not letting employees [...]

Posted Under: blog,managing writing project,marketing manager,publishing content,review loop
This post was written by John White on September 1, 2011 Comments (2)