No Blog, Wimpy About-Us Page – Are You Hiding Something?

This post was written by John White on Tue, 12 Apr 2011 07:24:43 +0000
Posted Under: blog,tell your story,writer's diseases

“Not getting around to” blogging or otherwise telling your story may be more than laziness. You’re losing more than traffic; you’re losing cred.

What are you hiding?Jason Cohen, a technology entrepreneur who’s not afraid to blog about his profession, extends all the sympathy you would expect of a Marine Corp drill sergeant to fellow entrepreneurs who can’t get around to blogging. In “Attacking your sucky excuses for not blogging,” he soothingly reminds us:

Not much in life that’s worthwhile is easy, especially at the beginning. That’s not an excuse to not do it.

Here’s a bunch of other excuses you’re probably using to avoid becoming a good communicator with influence in the world. Maybe by showing you ways around them you’ll take the plunge.

He then deflates most of the frequently invoked excuses for not blogging, which, if you’re not blogging, you probably already know.

Symptom of a deeper issue

Or, maybe you’re a social media loser.

There are lots of things that are not for everybody, and maybe you’re just not good at expressing your organization’s opinions, let alone talking about yourself.

Blogging is meant to be informal, and maybe the informality intimidates you. (Formality probably intimidates you even more.)

But what seems more likely – and more ominous – to me is that you have something to hide.

When I visit a Website of a small company, I always look at their About Us page to see whether they are brave (or honest) enough to identify themselves to the audience. (I also do this to see whether it’s just two guys and a dog behind the outfit; actually, I don’t even mind that it’s just two guys and a dog, as long as they’re willing to show me that they’re small.)

What are you hiding?

Why don’t you tell us your story somewhere on your site and blog about the things you and your company are doing? Who are you? Where were you before, and how come you’re not there anymore? Is it just you and your laptop behind this Flash-besotted multimedia Website, or are other people in your company?

Your blog, Facebook page and About Us page are different sides of the same thing: whether you have the cheek to tell your story in front of everybody.

If I have a business problem, I don’t care that the company that can solve it is small or shy or too busy to blog more than a couple of times a month.

But I do care if it doesn’t have the nerve to tell its story on the Web so I can see whether it’s the kind of outfit with which I want to work.

What’s on your About Us page? For that matter, what’s on mine?

John White of venTAJA Marketing is a marketing communications writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s dirty work, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Marketing Communications Writer.”

photo credit: Helga Weber

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