Marketing managers don’t get paid to save money; they get paid to spend it well. In the push to get your content out there, make sure readers can be happy with it. Pamela Wilson published a report called “8 Incredibly Simple Ways to Get More People to Read Your Content.” It’s not about how to [...]
“Not getting around to” blogging or otherwise telling your story may be more than laziness. You’re losing more than traffic; you’re losing cred. Jason Cohen, a technology entrepreneur who’s not afraid to blog about his profession, extends all the sympathy you would expect of a Marine Corp drill sergeant to fellow entrepreneurs who can’t get [...]
When it rains, it pours. Freelance writers have peaks and troughs in their workloads, just like you. There’s something about spring that prompts marketing managers in technology companies to generate as much content as possible in as little time as possible. The marcomm writer’s workload spikes wildly. It might have to do with abruptly awaking [...]
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