Webinars take time and money. Here’s how to get the most of each out of yours, and get search engine clout in the bargain. Webinars, videos, customer interviews, conference proceedings, panel discussions…marketing managers expend a lot of sweat in setting these events up, and they deserve to reap sweat equity from all that effort. How [...]
Marketing without the Web? Who does that? Who can be profitable without generating content and hanging it out on the Internet? A lot of small businesses can. Can you imagine business life without a Web presence? How would you tell your story and do content marketing? How would new customers find you and existing customers [...]
Marketing managers depend on copywriters. Writer’s block is the bane of copywriters. What if marketing managers have something to do with writer’s block? I don’t like to make a lot of writer’s block, or whatever name you want to give to hitting a productivity wall. It isn’t that I don’t believe in it. It’s more [...]
Interviewing customers for case studies and success stories is the marketing writer’s stock in trade. Some ideas on getting the most out of it. The case study or customer success story is to your Website what a recommendation is to your LinkedIn profile: an excellent addition to your trophy case. But it’s a long road [...]
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