The interview’s the thing, wherein you’ll catch the conscience of the…customer. Three easily overlooked questions for your case study interviews. Want a great case study? Make sure your marketing communications writer asks great questions. There’s a bit more to it than that, of course. You need to be sure that you’ve chosen an interviewee who [...]
Well, “takes over” might be pushing it. But I think Facebook will add a remarkable new dimension to the way our kids and grandkids tell family stories about us. See the guest-post “How Will You Be Remembered on Facebook?” at Mark Schaefer’s {grow} businesses blog.
Confused about how frequently/infrequently to post your content in social media? You’re not alone. The data bear it out. Marketing managers tread the razor’s edge between sending followers too much content and sending them too little. Here’s research from Exact Target and CoTweet: The most frequently cited (44%) reason Facebook users give for “unliking” a [...]
Looking for flexibility and verbal dexterity in a marketing communications writer? Find a polyglot. “By the way,” the creative director asked, “do you speak any foreign languages?” “Yes, I do. Why?” “Well, it’s not likely I’ll need you to write technology marketing content in anything but English, but I saw the name of your company [...]
Can handwriting help your content marketing? What if your marketing communications pieces started out in longhand? Do you write anything in longhand anymore? Does your marketing communications writer? Could be something to it. Freelance writer Lexi Rodrigo posted a list of her favorite copywriting tools, among which are pen and paper. She writes: When you [...]
NY Times article by Tamar Lewin, January 26, 2011: The emotional health of college freshmen — who feel buffeted by the recession and stressed by the pressures of high school — has declined to the lowest level since an annual survey of incoming students started collecting data 25 years ago. This story has stuck in [...]
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