Sales and Marketing – like oil and vinegar? They don’t mix, but they do make the salad. A tale of Sales and Marketing getting along. Sort of. It’s odd that Marketing and Sales don’t always get along. It’s not as if they were enemy tribes or even college football rivals. I think of each of [...]
Jimi Hendrix died 40 years ago last week at the age of 27. Do you even want to imagine a 67-year-old Hendrix, if he’d survived this long? Three weeks ago, when I checked Electric Ladyland out of the public library, it was lost on me that this month was the anniversary of Hendrix’ death. The [...]
Not all content sources are as obvious as your boss’ meeting notes. Smart marketing managers look for content ideas in other places as well. It’s the beginning of the week, and time to round up some meat to feed the content beast in your organization. Do you keep sending your marketing communications writers back to [...]
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