How do your co-workers view Marketing? Do they understand what you do, and why it isn’t Sales? Show them some science. Leon Sterling of Compelling Concepts wrote last week about the blurred (or missing) distinction between Marketing and Sales in the minds of most people in a given organization. True, Marketing is strategy and Sales [...]
Case studies and customer success stories are the dessert of The Content Buffet because of the credibility they lend you. But when you can’t drop names, try these tips. “It’s a solid case study,” said Dan. “Too bad we can’t use it.” “Why not?” I asked. “I sent it to the customer last week, but [...]
Marketing managers looking for a new content vehicle should create an eBook, halfway between the brochure and the white paper. Here are 3 tips on creating an eBook. Have you created eBooks as part of your content marketing mix? It’s a relatively new category, still evolving. eBooks are the spoonful of sugar that makes the [...]
Not exactly a banner summer for some of the marketers around me. Have a read, then send us all some encouragement. Have you taken your vacation yet? Maybe you’d better think twice this year. Exhibit A: The Case of the Disappearing Marketing Budget “Here’s how I want to do this,” said the director of marketing [...]
Content marketing is an exercise in keeping plates spinning. Not only do you need to keep your readers’ attention, but you also need to feed their appetite for content. Josh Shipp, the motivational speaker behind HeyJosh.com, freely describes his rough upbringing as a foster child. Realizing that he was adept at grabbing his classmates’ attention [...]
Sign up by RSS feed
