Part 6 in a series of white paper outlines, each with a different structure and focus. Here, the outline for a white paper on your company’s complete transformation. Have you been with an organization long enough to remember: when things were a mess, and what everybody had to go through to make things run as [...]
Part 5 in a series of white paper outlines, each with a different structure and focus. Here, the outline for a white paper that rationalizes a big change in direction. Do you remember: when Nixon went to China? when the Supreme Court ruled that separate was not equal? when AOL started allowing unsolicited e-mail? when [...]
Part 4 in a series of white paper outlines, each with a different structure and focus. Here, an outline for a buckshot-in-the-air white paper that scares readers toward innovation. What do you think about scaring your prospects and customers a little bit? How do you feel about getting them off the dime to buy your [...]
Part 3 in a series of white paper outlines, each with a different structure and focus. Here, an outline for a white paper when you need to set the record straight. Sometimes you’ve just got to tell them that they’re wrong and you’re right. With the right structure, you can vindicate yourself in a well-crafted [...]
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