Comments on: Content Marketing – “How Hard Could It Be?” http://ventajamarketing.com/writingblog/2010/05/content-marketing-how-hard-could-it-be/ For Marketing Managers Who Want More from Their Writers and Their Content Mon, 27 Feb 2012 17:34:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John White http://ventajamarketing.com/writingblog/2010/05/content-marketing-how-hard-could-it-be/comment-page-1/#comment-379 John White Tue, 25 May 2010 16:14:25 +0000 http://ventajamarketing.com/writingblog/?p=1015#comment-379 Yes, and the more content you have, and the more opportunities/demands there are to market it, the more hoops we have to jump through. Yes, and the more content you have, and the more opportunities/demands there are to market it, the more hoops we have to jump through.

]]> By: Patricia Redsicker http://ventajamarketing.com/writingblog/2010/05/content-marketing-how-hard-could-it-be/comment-page-1/#comment-378 Patricia Redsicker Tue, 25 May 2010 16:07:11 +0000 http://ventajamarketing.com/writingblog/?p=1015#comment-378 I really like this post. I find that these are the same challenges I have as a copywriter marketing my blog: content, confidence, focus, practice - all very good points. I tend to think that focus is the one thing we need to clarify very early in the process. Everything else will fall into place with time. I really like this post. I find that these are the same challenges I have as a copywriter marketing my blog: content, confidence, focus, practice – all very good points. I tend to think that focus is the one thing we need to clarify very early in the process. Everything else will fall into place with time.

]]> By: John White http://ventajamarketing.com/writingblog/2010/05/content-marketing-how-hard-could-it-be/comment-page-1/#comment-374 John White Thu, 20 May 2010 19:19:23 +0000 http://ventajamarketing.com/writingblog/?p=1015#comment-374 @Nick - Yes, and it's usually we writers who bring process to the party. Most marketing managers I know have other fish to fry and <a href="http://ventajamarketing.com/writingblog/2010/02/hire-a-writer-get-a-project-manager-in-the-bargain/" rel="nofollow">rely on us to pace projects</a>. @Nick – Yes, and it’s usually we writers who bring process to the party. Most marketing managers I know have other fish to fry and rely on us to pace projects.

]]> By: Nick Usborne http://ventajamarketing.com/writingblog/2010/05/content-marketing-how-hard-could-it-be/comment-page-1/#comment-373 Nick Usborne Thu, 20 May 2010 11:37:49 +0000 http://ventajamarketing.com/writingblog/?p=1015#comment-373 Good post. And don't forget the other one obstacle - Lack of Process. To consistently add quality content, you need a process and schedule, so writers know what they are going to be writing, to what purpose, and when. Nick Good post. And don’t forget the other one obstacle – Lack of Process. To consistently add quality content, you need a process and schedule, so writers know what they are going to be writing, to what purpose, and when.

Nick

]]>