Bloggers often learn from and post about mistakes. When it’s our customers who are making the mistakes, should we post on them? In the 1968 comedy The Odd Couple, Jack Lemmon plays Felix Ungar. At a dinner party, he mentions that he writes for TV news broadcasts. Doe-eyed neighbor Cecily Pigeon replies, “That sounds like [...]
Content marketing doesn’t happen automatically; marketing managers almost always need to jump through hoops to make the effort worthwhile. A recent Hubspot article called “5 Common Content Marketing Challenges” mentioned lack of time, lack of experience, lack of readership, lack of results and lack of organizational support as primary reasons for not being able to [...]
Marketing communication writing projects live and die on review loops. Marketers like talking about what needs to be changed, but writers would rather see it in print. Bigglehole, our staff writer, would like to weigh in on this topic, and respectfully directs these four reasons to clients, in the spirit of delivering to them the [...]
Online marketing campaigns may be obvious to marketers at one end and to customers at the other, but don’t forget to inform the employees in the middle as well. Companies are guiding what their employees are doing on line. How about letting employees know what the companies themselves are doing on line? Many organizations are [...]
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